I’m a storyteller at heart, marketer by trade, creative by passion, and coffee connoisseur by craft.

What I do…

On any given day, you can find me rolling up my sleeves to craft a great story about a great product, building and implementing a multi-channel campaign, or leveraging partner marketplaces to drive demand. I tend to visualize the forest and navigate the trees, understanding how to leverage individual channels like content, social media marketing, events and field marketing, partner marketing, branding, corproate storytelling, and sales enablement to create a cohesive, integrated marketing strategy.

I take a collaborative approach to drive campaign strategy and align it with business goals, creating a feedback loop with digital, product, services, and Inside Sales to improve campaign performance, meet campaign deadlines and deliverables, align prospecting sequences, and drive smooth pipeline growth from demand generation campaigns.

I’m comfortable delivering effective, data-driven reports to senior management on campaign plans, progress, and results, as well as develop and implement reporting to track content, program, or campaign performance and apply insights to future strategy.

What gets me excited every morning…

I thrive on big ideas, mission and vision, execution, and follow-up, and love building programs and initiatives from the ground-up!

My skills:

• Inbound marketing

• Email marketing

• Social media marketing

• Content marketing, copy-writing, and content strategy

• Event/field marketing

• Partner marketing

• Branding and demand generation.